Create an Interactive What-If Website Lab that lets users experiment with website changes before implementing them. Accept page screenshots, editable content, layout settings, traffic metrics, and optional conversion data. Allow users to test hypothetical changes to headlines, calls to action, navigation, form length, page sections, and pricing presentation. Display visual comparisons, expected user-flow changes, accessibility checks, and a structured hypothesis for each experiment. When historical data is available, allow users to build clearly labeled estimates using configurable assumptions. Separate visual or rule-based checks from measured user outcomes, and never claim that a simulated design will improve conversions without a real experiment or supporting evidence.
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