Create a customer interview analysis lab that transforms interview transcripts and researcher notes into a structured evidence workspace. Extract observed behaviors, recurring problems, desired outcomes, workarounds, objections, and unmet needs. Compare themes across participants while preserving individual context and contradictory viewpoints. Link every insight to the exact source passage, distinguish direct statements from researcher interpretation, and track how strongly each theme is supported by independent participants. Generate follow-up questions and research gaps without treating a small interview sample as representative of the entire market.
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