Create a retail promotion simulator that helps merchants evaluate whether a discount creates incremental profit or merely shifts purchases from other products or full-price sales.
Let users import product prices, unit costs, historical sales, promotion periods, discounts, and available product relationships.
Build:
A promotion margin calculator.
A configurable demand scenario model.
A basket substitution explorer for related products.
A comparison of promoted and non-promoted product performance.
A break-even uplift calculator showing how much additional volume is required to offset a discount.
A bundle-versus-single-item promotion comparison.
A scenario explorer for different discount levels and product combinations.
A post-promotion review comparing predictions with actual results.
Clearly separate measured historical relationships from hypothetical substitution assumptions. Do not claim that a promotion caused additional sales without suitable evidence. Show formulas, handle missing costs explicitly, and include sample data for a small convenience store.
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