The Retail Bundle Margin Optimizer

 Build The Retail Bundle Margin Optimizer, an interactive tool that helps small retailers design product bundles without accidentally destroying profit margins.

Let users enter product costs, selling prices, packaging expenses, payment fees, expected demand, inventory limits, and proposed bundle discounts.

The tool should:

  • Calculate individual and combined contribution margins.

  • Compare standalone purchases with proposed bundles.

  • Model discounts, add-on offers, and minimum order values.

  • Flag bundles that violate user-defined margin floors.

  • Account for limited inventory and products with different replenishment costs.

  • Compare bundle scenarios under multiple demand assumptions.

  • Show the break-even sales volume required for each offer.

  • Rank viable bundles by profit potential and operational simplicity.

  • Export a pricing sheet and recommendation report.

Include sample data for a café, a cosmetics retailer, and a stationery shop. Allow users to change every assumption and see results update immediately. Clearly separate forecast assumptions from historical data, and never rank a bundle solely by revenue when its contribution profit is lower.

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