Create The SaaS Trial-to-Paid Friction Investigator, a product analytics tool that identifies where trial users encounter friction before becoming paying customers.
Let users import anonymized event data containing user IDs, timestamps, event names, plan selections, onboarding steps, errors, and subscription outcomes.
The application must:
Build configurable user journey funnels.
Calculate conversion and drop-off rates at each step.
Compare conversion across signup cohorts and acquisition channels when data is available.
Identify repeated errors, excessive steps, and long pauses between meaningful actions.
Compare successful and unsuccessful journeys without automatically assuming correlation means causation.
Allow users to define alternative onboarding sequences and estimate potential impact using explicit assumptions.
Rank improvement ideas by reach, expected benefit, confidence, and implementation effort.
Generate experiment proposals with success metrics and guardrail metrics.
Include a synthetic dataset for a project-management SaaS. Add interactive funnel visualizations, cohort filters, and downloadable findings. Protect user privacy by avoiding unnecessary personal identifiers and clearly distinguish measured conversion rates from hypothetical improvements.
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